After overtook Microsoft last year, the market capitalization of Apple continues to soar with their stock hitting the historical new high. Their stock was priced at $300 last October and in less than a year, the stock price reached $400. After few weeks of swapping the top spot with Exxon Mobil, the company now stays in the lead and become the most valuable public listed company, with the value of $370 billions. The company's $75 billions financial reserves, which were greater than US Government back in July this year, serves as the strong war chest for their strategic acquisition. This amount is more than the market capitalization of Hewlett Packard.
Starting from the company with a goal to produce user friendly computer, the company has transformed into consumer electronic company after the return of Steve Job. The company now owns its own operating system and its own hardware (A4, A5 and A6 processors), which allowing it to fully integrate hardware and software in its products. That's part of the reason that Apple delivers such great user experience. Owning the operating system also means Apple doesn't have to pay license fees, which have better margins. And if you think about people with iPads, iPhones or iPods, you've got all your music in iTunes, you've got all your apps from Apps Store and there are apps that are only available on Apple products. So, when you buy your next phone or first tablet computer, it's much easier to buy an Apple product again and just transfer all your data to the new Apple product, as opposed to completely replacing it with an Android product and having to start from scratch. So, I think there's some stickiness to the operating model which should work well for them going forward.
Consider this landscape, Microsoft makes money by selling an operating system threatened by Google's Android, which is free. Microsoft also has little control over its customer, computer makers, who are slashing prices in a race to the bottom that can't good for Windows revenues. Google makes money from advertising, but gives away its operating system to boost its search business. Only Apple, has a cohesive system, with each part adding to the value of the whole.
With little challenges from the competitors in the tablet, and the Oct 4's release of next generation iPhone, the revenue and the profit will continue to grow. Furthermore, the company seems possess great resistant to global economic turbulent. With these factors, Goldman Sachs analyst seeing the company have great potential to outperform their previous expectation, and lifting Apple's 12-month target price from $480 to $520.